In South Korea has developed a company an AI that has created a virtual Influencerin: Rozy has already drawn more than 100 sponsor deals on land and is on the verge of dollars to take a million of advertising money. The creator of the figure rave about its benefits: You do not age, is never sick and is absolutely free scandal.
This is Rozy:
The 22-year-old South Korean working as Influencerin on Instagram, there has over 66,000 followers and is completely virtual. She comes out of the computer, an artificial intelligence created them and now feeding her Instagram account Rozy floats in cash: it has already attracted 100 sponsor deals on land. The Company believes behind her, she manages to 2,021 still to 1 billion Korean won, or about 854,000 US dollars Your creator rave about the advantages that it has over the real people
Designed so that it appears attractive to Millennials
This is known about Rozy: As with a real Influencerin shares Rozy a lot of information about her life, though she has none at all. So it is great 1.71 centimeters and makes their lives under the motto Hakuna Matata, which means to Just look Lion King of Disney.
She loves surfing, skateboard riding and running. They also committed to protecting the environment.
Look at this post to on Instagram
A contribution shared by 로지 버추얼 인플 루 언서 (@ rozy.gram)
but in fact they comes from the 3D technology of a studio and has been designed so that they erschient particularly attractive to Millennials and members of Gen Z. You can almost 800 different facial expressions assume their movements come from an actress.
During the first 3 months of their being noticed as Influencerin on Instagram reportedly not a spectator, that it is not real: Rozy was created in August 2020; was unveiled in December that it is virtual. Since you already had many fans posted a message, they would still meet in real life times.
One of their most successful advertising deal has them for a life insurance policy, where she appears as a model. The video has now reached over 11 million views on YouTube and shows how a young woman for no reason, metro and supermarket dances through the forest. Apparently, she is happy that she is so well insured.
Altertheim not is never sick and has no annoying past
The their creators say: The CEO of the company Hiner Rozy, Baek Seung Yeo, provides the benefits of Rozy against real people out:
Celebrities> Today, sometimes retire because of school because of violence, scandals or because they are harassed. A virtual human has no scandals to which one would have to worry. Not only is it 100% drama-free, but will never be older than 22 years and will never be sick. There is nothing from her past that might come to light - because it has no past to which one would have to worry.
Baek Seung Yeo, CEO Sidus Studio X
Are there other such Rozy? Since 2016 Miquela Sousa is active on Instagram. She already has 3 million subscribers and comes from technology startup Brud from Los Angeles. Lil Miquela has recorded more than 11 million US dollars.
Even with the gaming influencers there are now very successful VTuber that accept even large donations unmoved.
The virtual Influencerin Project Melody once had trouble on Twitch, because one of its designers got a right to her body.
This is behind it: The Influencer market is considered to be an important growth market. Between 2019 and 2022 the budget in the US for Influencer advertising of 8 billion US dollars to 15 billion US dollars is expected to rise. The think about the experts from Bloomberg. Just as the corona crises virtual Influencer great advantages over their regular rivals would have had.
Quite possible that not only influencers and their agencies move into the future money from that pot, but also technology companies that create their own virtual influencer.
Not always behind influencers what we expect:
Young Influencerin turns out to be 50-year-old man: No one wants to see the old uncle
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